How Videos Promote a Business

Videos in 2019 for either promoting a business or for personal use are only growing more popular and more useful every year. Business video promotions are vital to expanding a business and your customer reach alongside showing what your business does. Videos are great and essential for businesses for many reasons such as increasing publicity, gaining customer trust, highlighting parts of your business.

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How it creases sales

Using videos to promote your business can most importantly lead to an increase of sales. Studies have found that 84% of consumers have been convinced to make a purchase

Click-through rates increase by between 200%-300% when a marketing email contained a video. Video is fast becoming the preferred way of consuming content online, with 78% of people watching videos online every week and 55% every single day.


Video can be used to show anything in a business. Anything from animation, documentary or a advert. It is one of the most engaging forms of media and one of the least time consuming for your customers.

Are you launching a new product or a service? 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective.


Video is an amazing tool for pilling loads of information into a small amount of time which can leave a long lasting effect on anyone that watched it. It is extremely effective at boosting your SEO or Google rating and with more of a chance to your viewers to share that with people they know there really is no reason not to have a video to promote your business

The use of videos in 2019 and onward is only growing more important and is proven to increase publicity and engagement with your potential customers. High quality videos are only going to boost the image and brand that a company has.

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